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76 | Becoming a Golden State Girl

June 7, 2013 Ashling Loh-Doyle
GSG-design
GSG-design

I am oh-so-excited to be a part of Tessa Pompa's latest venture - Golden State Girl. Recently, she featured my "gold-listed" June obsessions on her blog and I can validate that I am, very, obsessed with all of those things. She left one off! My mouth waters at her gold table pizza recipe. It's especially exciting to see her blog launch since I had the opportunity to design its logo and banner.

gsg-design-sequence
gsg-design-sequence

I thought it would be fun to show the various concepts that led to the finished product. Tessa is just as in love with type as I am, so we new that her logo was going to be type based. We were both immediately drawn to Jacques and Gilles -- a font that embodies casual California chic. We flirted with Bodoni at Home and realized it would be the perfect complement to J&G. With artwork from her mother, the GSG look was complete!

A congratulations full of California sunshine to Golden State Girl on her launch!

In design, design inspiration Tags typography
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