16 | LOTUS & ASH : CUSTOM CHARITY

LOTUS & ASH has always been committed to good design - and the belief that every cause deserves good design to help promote its message. Every year, LOTUS & ASH has and plans to take on a handful non-profit clients, and provide them with the branding and design to make their intentions known.

This month, LOTUS & ASH designs were featured on CNN, in an article about USC students who were trying to spread awareness about the dangers of chewing gutka, or bettlenut in Southern India. The SAY NO TO GUTKA project included a long logo design process. The logo eventually emerged as something that was not entirely in the LOTUS & ASH aesthetic, stretching the boundaries of how haunting an image can be, and was hopefully effective among the children of Hubli, India.

LOTUS & ASH is currently working on designs for the THETABREAKERS 2008 Run/Walk to benefit Child Advocates of Silicon Valley and the MUSIC FOR MATT benefit concert in honor of Matt Costa, a fallen Peace Corps Member and Tulane Alum.

Both events will be occurring this fall - stay tuned if you're interested in attending or helping out!